About Me

My name is Paul Son and I'm currently a Lead UX Researcher at DocuSign doing UX research where I ensure UX research is covered in all phases of the product life cycle and across different teams to ensure a 360 view of user/customer insights.

Previously at Salesforce I was in a similar role supporting Einstein Analytics (now called, "Tableau CRM") where I worked on more tactical and short-term research questions.

 

Most of my work as a UX researcher is comprised of journey maps, cognitive tasks analysis, user interviews, moderated and unmoderated user testing, and surveys.

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I graduated from UC Berkeley's School of Information with a focus in UX research and design with side interests in digital publishing and front-end development.

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Outside of work I'm often found drinking lots of coffee and raising my children, which often come hand-in-hand (IYKYK).